By agency, not by user
Add to your entire team without the bill growing with each license. Where Optima charges per user from ~ 71 €, InmoProCRM includes 5 users for 39 €/ month and up to unlimited for 129 €.
Optima-CRM is powerful for large international agencies, but charges per user and from 71 €. Compare InmoProCRM vs Optima-CRM.
Free plan forever · No card · No lock-in
Optima-CRM (optima-crm.com) is a powerful and international business-oriented real estate CRM. It works 100% in the cloud, integrates in a bidirectional way more than 100 portals, offers support in 11 languages, IA (with OpenAI) for titles and descriptions, portal of the owner, custom reports, WhatsApp Business and coverage of all types of property (residential, commercial, industrial, floor). It is a solution designed for medium and large agencies with complex processes.
Your fee, according to third party sources, is about 71 €/ month per individual license in annual payment, with user blocks for equipment, and your website is priceless (order demo). The model is per user, which increases the invoice as the equipment grows, and its advanced approach may be oversized for a small agent or agency.
The central difference between InmoProCRM and Optima-CRM is the price model. Optima charges per user (from ~ 71 €/ month per license), so every person you add to your team increases the bill. InmoProCRM cobra by agency: 39 €/ month includes 5 users, 69 €/ month up to 10 and 129 €/ month unlimited. Adding people doesn't penalize you.
In addition, InmoProCRM has real free plan. You start without a card and no cost, with the full CRM (20 real estate, 1 user, 1 office) and no account back. Optima, on the other hand, does not offer a clear free plan and its fee is not public. To play a tool before you get engaged, the difference is remarkable.
In essential functions we are at par with what matters to most: IA for descriptions (both use OpenAI models), portfolio management, demand crossing and portals publication. InmoProCRM adds a 100% of your web on WordPress included in the plan and an assessment by comparable, with a modern and easy interface that does not require an implementation project.
We recognize that Optima wins in very specific scenarios - more than 100 bidirectional portals, 11 languages, commercial and industrial property, very tailor-made reports. For most Spanish agencies that want power without complexity or cost per user, InmoProCRM offers more for less, with assisted import, digital signature and no permanence.
The differences that really matter for your agency, point by point.
| Feature | RecommendedInmoProCRM | Optima-CRM |
|---|---|---|
| Price per agency (not per user) | Yes, by agency. | per user / blocks |
| Real free plan | Yes, forever. | Not verified |
| Payment price from | €39 / month (5 users) | ~ 71 €/ month per user |
| Public and transparent price | Yes, on the web | It requires demo |
| IA for descriptions (OpenAI) | Yes, including | Yes (ChatGPT) |
| Valuation by comparable | Yes | Not verified |
| 100% of your web and editable (WordPress) | Yes, WordPress plugin | Ecosystem websites |
| Publication in portals | Configurable | 100 + two-way |
| Multi-language support | Spanish (+ multilingual web) | 11 languages |
| Commercial / industrial / floor furniture | Residential and more | All types |
| Digital signature of documents | Visits and contracts | Not verified |
| Easy use / start-up | Immediate | It requires implementation |
| Import of your assisted data | We do it to you. | According to discharge |
| No permanence | Yes | Not verified |
Indicative comparison compiled from public information about Optima-CRM as of July 2026. Third-party features, plans and prices may change; we recommend verifying them on their official website. Marks: “✓” included, “–” partial or plan-dependent, “✕” not available.
Here's why hundreds of agents choose InmoProCRM as their alternative.
Add to your entire team without the bill growing with each license. Where Optima charges per user from ~ 71 €, InmoProCRM includes 5 users for 39 €/ month and up to unlimited for 129 €.
A permanent Freemium plan and a modern interface that does not require an implementation project. You start today, no commercials or hidden rates.
A standard IA for descriptions and valuation, and a website for WordPress 100% of you within the plan. The power most need, without the complexity of an international suite.
Optima-CRM is a solid choice if you are a medium or large agency with international vocation: you need to publish bidirectionally in more than 100 portals, support in 11 languages, manage commercial, industrial or soil property and produce very personalized reports. For this level of demand, its functional depth is an advantage.
If your operation is complex, multinational and multi-language, Optima is designed for you. If you are looking for power without paying per user or facing a heavy implantation, InmoProCRM gives you the essential - and much more - with price per agency and free boot.
We prefer to be honest: no CRM is perfect for everyone. Even so, for the vast majority of agents and agencies that are starting out or want to grow without runaway costs, InmoProCRM offers more for less.
No. InmoProCRM charges per agency: the Premium plan (€39 / month) includes 5 users, the Professional (€69 / month) up to 10 and the Agency (€129 / month) unlimited users. Optima-CRM charges per user or by blocks, so the bill grows with the equipment.
There is no clear free plan and its price is not public (it requires demo). InmoProCRM does offer a permanent Freemium plan with all the functions, to start without cost or card.
For complex international operation (more than 100 two-way portals, 11 languages, commercial and industrial building), Optima-CRM is more specialized. For most Spanish agencies that want power, price per agency and simplicity, InmoProCRM fits better.
Yeah. We do the assisted import of your property portfolio and your contacts from Optima-CRM or another program to make the change fast and without manual work.
Create your account in a minute and see why it's the best alternative to Optima-CRM. No card, no lock-in and every feature from day one.