Your CRM does not depend on a portal
With InmoProCRM, your portfolio and your contacts are yours and they're not tied to how much you announce in Idealist. Publish wherever you want, but manage in a system that's only yours.
InmoProCRM vs Idealist Tools
Alternative to Idealist Tools: a CRM independent and with a clear price
Idealist tools are powerful, but they tie your management to the portal and its opaque rate. Compare InmoProCRM vs Idealist Tools.
InmoProCRM
vs
Idealist Tools
Free plan forever · No card · No lock-in
What is Idealist Tools?
Idealist Tools is the professional toolkit of the Idealist portal: a mobile-oriented CRM (100% mobile), multi-publication with a natural focus on the Idealist itself, creation of mobile-optimized websites and, above all, a price and valuation estimation engine that uses the portal's historical and real transaction data for years. It also captures leads and profiles mortgages directly from Idealist.
Its great strength - the assessment with the market data of Idealista - is also its conditioning: the fee is not public, it depends on the advertising plan you hire with Idealista and ties your operation to the ecosystem of the portal. If one day you reduce your investment in Idealist, your CRM and your management are exposed.
InmoProCRM as an alternative to Idealist Tools
InmoProCRM is a Independent CRM: does not belong to any portal, so your management, your portfolio and your contacts are yours and do not depend on how much you advertise on a particular site. We publish the portals you choose in a configurable way - including Idealist - but the center of your business is your CRM, not the portal.
The second key difference is the transparency. While the Idealist Tools fee is linked to your ad contract and does not appear published, InmoProCRM has clear prices on its website: Freemium plan for free forever and payment plans from 39 €/ month, per agency. You know what you pay and why, without it depending on your advertising investment.
Although we do not have the transaction history of a portal, InmoProCRM includes Serial IA to write descriptions and a valuation by comparable of your own portfolio, let you know if the published price is over or undervalued. Added collection tools (mortgage calculator, valuation) without leaving the CRM and without relying on a third party.
And your online presence is yours: instead of a web linked to the portal, you take a WordPress plugin that synchronizes your portfolio with your own web, with your domain and brand. Add the digital signature of visits and contracts and assisted import data, and you have a complete CRM that doesn't lock you in any ecosystem.
Head to head
InmoProCRM vs Idealist Tools: comparison table
The differences that really matter for your agency, point by point.
| Feature | RecommendedInmoProCRM | Idealist Tools |
|---|---|---|
| Independent of any portal | Yes, 100% independent | Linking to Idealist |
| Public and transparent price | Yes, on the web | Link to the ad contract |
| Real free plan | Yes, forever. | Not verified |
| Configurable multiportal publication | Yes, the ones you choose | Focus on Idealist |
| Valuation / price estimate | By comparable to your portfolio | With market data from Idealist |
| IA for descriptions | Yes, including | Smart text |
| 100% of your web and editable (WordPress) | Yes, WordPress plugin | Optimized web, ecosystem |
| Full management CRM | Yes | Focused on catchment from the portal |
| Digital signature of documents | Visits and contracts | Not verified |
| Mobile approach | Web responsible | 100% mobile |
| Automatic cross of demands | Yes | Yes |
| Import of your assisted data | We do it to you. | Not verified |
| No permanence | Yes | Not verified |
| Done in Spain, support in Spanish | Yes | Yes |
Indicative comparison compiled from public information about Idealist Tools as of July 2026. Third-party features, plans and prices may change; we recommend verifying them on their official website. Marks: “✓” included, “–” partial or plan-dependent, “✕” not available.
Why switch
Why choose InmoProCRM over Idealist Tools
Here's why hundreds of agents choose InmoProCRM as their alternative.
Clear price, not linked to ads
You know what you pay: free to start with and from 39 €/ month per agency. No opaque rates that go up or down according to your advertising investment in the portal.
Web and own tools
Web for WordPress 100% of yours, IA for descriptions, valuation by comparable and mortgage calculator. All within your CRM, not dependent on a third party's ecosystem.
When might Idealist Tools suit you?
Idealist tools make a lot of sense if most of your leads already come from Idealist and you want an integrated management with the portal, or if you value above all your price estimation engine based on real market data, which is a differential that no independent CRM can replicate to detail.
If you live from the portal and seek maximum integration with it, it is logical to use its tools. If you prefer an independent, clear-priced CRM that does not lock you in an ecosystem, InmoProCRM is the natural alternative - and you can continue to publish in Idealist equally.
We prefer to be honest: no CRM is perfect for everyone. Even so, for the vast majority of agents and agencies that are starting out or want to grow without runaway costs, InmoProCRM offers more for less.
Common questions
Frequently asked questions about InmoProCRM vs Idealist Tools
InmoProCRM publishes in Idealist?
Yeah. InmoProCRM allows you to publish your portfolio on the portals you choose in a configurable, Idealist way included. The difference is that your CRM is independent of the portal: you decide where to publish, without your management depending on an ad contract.
Why choose an independent CRM instead of portal tools?
Because your business is not tied to a single portal. With an independent CRM like InmoProCRM you control your portfolio, your contacts, your web and your price without depending on how much you invest in Idealist ads.
InmoProCRM values real estate as Idealist Tools?
InmoProCRM includes an automatic valuation by comparable of your own portfolio that tells you if the price is over or under-valued. It does not use the portal's transaction history, but it does give you a useful and integrated reference without leaving the CRM.
How much does InmoProCRM cost against Idealist Tools?
InmoProCRM has public price: free to start and plans from 39 €/ month per agency. Idealist Tools' fee is not public and depends on the ad plan you hire with the portal.
Try InmoProCRM free today
Create your account in a minute and see why it's the best alternative to Idealist Tools. No card, no lock-in and every feature from day one.
