Real estate CRM with automatic portal publishing: what to check

Publish manually in Idealista, Fotocasa, Habitaclia and other portals is one of the most repetitive and heavy tasks of a real estate. Each property requires filling out forms, upload photos, write descriptions and adjust prices. If you have 20 properties, that's hours every week you could devote to visits and negotiation.

What "automatic publication" really means

Not everything that is sold as "automatic publication" is really. There are levels:

• Complete synchronization: create the tab once in the CRM and appear on all portals. You change the price in the CRM and it is updated everywhere.
• Mass export: you generate an XML file that you then import into each portal. Yeah, it's faster than manual, but it still requires your intervention.
• Semiautomatic: The CRM fills out part of the form but you have to finish it. Save some time, but not much.

What you need is full synchronization. No XML export or partial filling in forms.

What portals should your CRM cover

In Spain, the essential portals are:

• Idealista (the most visited)
• Fotocasa
• Habitat
• Pisos.com (for rent and private)

If your CRM only posts in one or two, you're losing exposure. And if you post in many but with poor quality - poorly scaled photos, cut descriptions, mandatory fields without filling - you may be damaging your brand image.

The problem of maintenance

The portals change their APIs constantly. What worked yesterday may fail tomorrow. If your CRM does not actively maintain the integrations, you will end up publishing manually anyway. Ask your supplier: how often do you update the integrations? Who takes care of it when a portal changes its system?

How to evaluate automatic publication before contracting

Before you commit to a CRM, do this test:

• Create a test property in the CRM
• Publishes in 2-3 portals from the CRM
• Check that the tab looks good on each portal: photos, description, price, location
• Change the price in the CRM and check that it is updated in the portals in less than 1 hour

If any of these steps fail, the CRM has no real automatic publication. It has "half-time" publication, which saves you some time but not enough.

The solution it publishes where it should

InmoProCRM integrates automatic publication into the main Spanish portals from the first day. You create the tab once, you choose which portals to post, and the system takes care of the rest. Price, status or description changes are automatically synchronized. You don't export XML, you don't fill in forms, you don't waste time.

And if a portal updates your system, we update the integration so you don't have to worry. Try the free automatic publication And check how long you get back this week.