How to win more listings: 7 strategies for your agency

Winning exclusive listings is what separates an agency that grows from one that merely survives. Here are seven strategies you can put into action this week.

1. Work your farm area

Pick a specific area and become the reference there. Drop off valuation notes, greet the concierges and keep track of private “for sale” signs.

2. Offer a free professional valuation

Owners want to know what their home is worth. A well-argued valuation based on comparables is the best way in to winning the mandate.

3. Look after your past clients

Anyone who trusted you once will do it again and refer you. Stay in touch with a CRM that reminds you when to follow up.

4. Publish useful content

A blog and social media with tips on selling a home position you as the expert and attract owners who are thinking of selling.

5. Respond fast

The first agent to make contact usually wins the mandate. Automate alerts and WhatsApp templates so you never lose a lead.

6. Ask for referrals

Don’t be afraid to ask happy clients for referrals: it’s the most profitable source of listings there is.

7. Measure what works

Analyse where your listings come from and double down on the channels that perform best. With data, you stop deciding on gut feeling.

With InmoProCRM you get comparable-based valuation, listing funnels and automatic follow-up so no opportunity slips away.